Measured Impact
A new PODCAST series
exploring how purpose and performance intersect
Leaders at mission-driven companies are redefining what success looks like. We capture their candid stories of how activism, brand building, and revenue growth can work in tandem. Each episode features sharp conversations with changemakers proving that doing good and doing well aren’t mutually exclusive.
Ep. 5: The ROI of Radical Transparency with Peter Dering
How do you build a $100M+ global brand without a single outside investor? In this episode, Neil sits down with Peter Dering, the founder and CEO of Peak Design and co-founder of The Change Climate Project. Peter’s journey began in a construction trailer, driven by a personal frustration with camera gear and a deep-seated hatred for bureaucracy. Today, Peak Design is a celebrated B Corp known for its fanatical customer base and its radical commitment to the planet and its employees.
Ep. 4: Tapping into Impact with Alan Mahon & James Hughes
In this episode of Measured Impact, Neil sits down with Alan and James, the co-founders of the purpose-led craft beer brand Brewgooder. What started as a naive 100% profit-to-charity model driven by a half-baked pun has evolved into a sustainable, top-10 UK craft beer brand that champions clean water, food security, and global solidarity.
Alan and James get candid about the danger of relying solely on an impact message, the realities of scaling a values-driven business in a highly competitive market, and the mechanics behind their bold "Sun & Stone" collaboration with a Palestinian brewery. Tune in to learn how they are proving that doing good and brewing great beer are not mutually exclusive.
Ep. 3: Swirling Purpose & Performance with Jay Tandan
In this episode, Neil sits down with Jay Tandan, the Global Digital Lead at Ben & Jerry’s. Jay’s journey with the iconic ice cream brand began as a college "scooper" in Vermont and evolved into a 16-year career leading the company’s digital marketing, e-commerce, and social strategy.
The conversation dives deep into how Ben & Jerry’s balances its "triple bottom line" — prioritizing social mission and progressive activism alongside product sales. Jay explains why the company identifies as a "social justice company that happens to make ice cream" and how his team uses digital channels to drive real-world policy change.
Ep. 2: Measuring What's Possible with Alex A. Pilkington
In this episode, Neil Callanan is joined by Alex Pilkington, CEO of the IM ABLE Foundation. Alex brings a unique perspective to the nonprofit world, transitioning from a career as an Army Ranger in a Special Operations Group to successful entrepreneurship, and finally to leading a mission-driven organization.
Alex discusses how IM ABLE empowers individuals with physical, cognitive, and behavioral challenges by removing barriers to fitness and sport. The conversation explores the "business" of nonprofits, the implementation of the EOS (Entrepreneurial Operating System) to drive growth, and the vital role of data in measuring human impact.
Ep. 1: Inside Measured Impact
A quick preview episode of the Measured Impact Podcast — where brand builders, marketers, and analytics pros learn how to connect data with storytelling. Host Neil Callanan shares why the show exists, who it's for, and what you can expect from future conversations about brand activism, content performance, and measuring what truly works.